Localisation is more than translation
Localising video means adapting dialogue, on-screen text and metadata so content feels natural to a new audience. Translation is one part; timing, tone and cultural context matter too.
Where AI helps
AI can produce first-pass transcripts, translations and draft audio so that linguists and reviewers start from something rather than nothing.
The goal is not to remove people from the process, but to reduce the repetitive groundwork.
Choosing dubbing or subtitles
Subtitles preserve the original performance and are quick to produce. Dubbing suits audiences who prefer listening. Many releases offer both.
Keep review in the loop
Build review steps into the workflow so quality stays consistent across languages and titles.