Content Intelligence · 5 min read
Untagged video is invisible video. Here's how structured metadata helps content get found.
Many libraries contain years of video with minimal descriptive information. Without it, search and recommendation systems have little to work with.
Useful metadata is consistent, accurate and specific: topics, people, locations, moods and key moments.
AI-assisted tagging can generate a first layer of descriptive data across large volumes, which teams can then review and refine.
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